WENDY HOFFORD

Transforming Lives, Empowering Leaders


FROM THE FARM TO THE CORPORATE BOARDROOM

Picture this: tears streaming down my cheeks, knee-deep in the dirt on our family farm, feeling utterly stuck. That was me years ago – a stay-at-home mom with a grade 12 education, struggling to pay bills and dealing with marital challenges. It was a turning point. I knew I had to make a change, right there in the dirt. So I picked myself up, dusted off, and embarked on a journey of self-discovery.

My life began to take shape as I pursued my dreams, one step at a time. Through hard work and determination, I transitioned from farm life to the corporate boardroom. Starting from a recruiter, I climbed the ranks to become Director of Human Resources and later Director of Operations for two large organizations.

Our Team

  • Amy Hofford

    Director of Client Services

    Amy Hofford brings a wealth of diverse experiences to her role as Director of Client Services. With a background spanning Human Resources, Customer Service, and Bookkeeping, Amy has honed her skills in fostering strong client relationships and ensuring exceptional service delivery.

    Residing on a farm in rural Manitoba alongside her husband Ryan and two children, Amy understands the importance of family and community values. Alongside her professional commitments, she actively contributes to the success of their family farm, embodying a spirit of hard work and dedication.

    As someone who has personally experienced the profound impact of CliftonStrengths, Amy firmly believes in its ability to unlock individual strengths and drive personal and professional growth.

  • Saga Shoffener

    Strengths Development Coach

    Saga Shoffner brings decades of corporate brand building experience to her role as a Gallup-Certified Strengths Development Coach. She spent her career as a leader and manager identifying and building on the talents of the individuals on her teams. She has always believed in the power of focusing on the strengths of people and not their weaknesses. At Nike, she was responsible for leading breakthrough consumer communications for one of the strongest global brands in recent history. In subsequent roles for the last decade, Saga used the Clifton Strengths Finder with her teams at Movie Gallery, Owens-Illinois, and Love Bottle.

    Saga spent most of her life in Portland, Oregon and moved to Toledo, Ohio in 2011. For the majority of her career, Saga worked in global and regional roles and traveled extensively. As a Strengths Development Coach, Saga is enjoying working with individuals and teams helping them first to understand their innate talents, and then to own and grow them, turning them into strengths. Her goal is a simple one: to help people live their best lives.